Business Development Coaching for Lawyers

Many law firm partners avoid business development because they view it as extra work that they’re not good at. Business development isn’t extra work—it’s central to being a partner today. And most lawyers are better at it than they realize. 

My program begins by dispelling lawyers’ misconceptions about sales. Too often, lawyers dismiss sales as slick or distasteful, when in fact it’s a high-level professional skill. Sales is about helping clients solve problems, not pushing things they don’t want.

By reframing sales as a universal human skill, we destigmatize the idea of selling and create space to develop three traits that are critical to the BD mindset:

• Curiosity – asking questions, listening more than talking.
• Courage – taking initiative, even when it feels uncomfortable.
• Consistency – showing up regularly, not in fits and starts. 

We focus on three categories of BD activity:

• Visibility-building – raising the lawyer’s profile and credibility.
• Relationship engagement – deepening connections with clients, colleagues, and prospects.
• Opportunity creation – spotting needs, following up, and proposing solutions.

Business development must become a habit, or it won’t get done. The surest way to develop a habit is to do it daily. This is where my 10-Minute Rule comes in. Lawyers I coach commit to ten minutes of BD every day. Ten minutes is enough to see results, but more important, it’s enough to establish a habit.

My coaching works because it combines habit development with guided self-discovery and accountability. 

• Discovery – I ask questions that help lawyers develop their own insights and solutions, while drawing on my business development experience to offer perspective and practical guidance when useful. The goal is not simply to tell lawyers what to do, but to help them arrive at approaches they understand, believe in, and are prepared to act on.
• Accountability – Lawyers know they’ll be reporting progress each week, and that expectation keeps them on track.

One-to-One Coaching

Personalized, hands-on support tailored to each lawyer’s goals, challenges, and practice. Ideal for lawyers who would benefit from a private setting, individualized strategy and guidance, and consistent accountability.

• Weekly 30-minute one-to-one coaching sessions.
• Produces a custom business development plan aligned with each lawyer’s goals and priorities.
• Includes hands-on with positioning, outreach, networking, follow-up, and other business development activities.
• Provides a simple weekly planning and tracking system to maintain focus and follow-through.
• Includes access between sessions for additional guidance and support.

Small-Group Coaching (4–8 Lawyers)

A scalable, collaborative format for lawyers who share a career stage, challenge, or business development objective. Lawyers benefit from shared learning, peer accountability, and the same practical, habit-building approach used in one-to-one coaching.

• Biweekly 60-minute group coaching sessions.
• Each participant develops a custom business development plan based on their own goals and priorities.
• Uses the same planning and tracking system to maintain focus and follow-through.
• Encourages peer connection, idea exchange, and shared accountability.

Hybrid Coaching

Combines small-group coaching with individual attention, giving lawyers the benefits of shared learning as well as personalized guidance.

• Includes the complete small-group coaching program.
• Adds a monthly 30-minute individual coaching session for each lawyer.
• Allows individual goals, challenges, and opportunities to receive more focused attention.
• Particularly well suited to new-partner, lateral-integration, practice-group, industry-group, or client-team initiatives.

My BD training and coaching program delivers impact at every level of the firm:

• Partners gain confidence and sustainable BD habits that support steady growth.
• New partners and laterals ramp up faster and contribute more reliably.
• Firms see improvements in performance, satisfaction, retention, and culture.

👉  Schedule a complimentary 30-minute intro call on my calendar.

👉  Or reach out through my Contact page.