Business Development Coaching for Lawyers

Whether you’re building a book of business for the first time, expanding an established practice, or struggling to follow through consistently, coaching can help you clarify your priorities and turn them into action. We work together on an approach that fits your practice, your strengths, and the demands on your time.

Coaching begins with understanding your practice, goals, priorities, and what may be getting in the way of business development. Together, we identify the strategies, activities, and shifts in mindset that would help you move forward. That may include examining assumptions about selling, building confidence, or finding an approach that feels natural and sustainable.

Throughout our work, we develop three qualities that support consistent business development:

• Curiosity – asking questions, listening more than talking.
• Courage – taking initiative, even when it feels uncomfortable.
• Consistency – showing up regularly, not in fits and starts. 

We focus on three categories of BD activity:

• Visibility-building – raising the lawyer’s profile and credibility.
• Relationship engagement – deepening connections with clients, colleagues, and prospects.
• Opportunity creation – spotting needs, following up, and proposing solutions.

Business development must become a habit, or it won’t get done. The surest way to develop a habit is to do it daily. This is where my 10-Minute Rule comes in. Lawyers I coach commit to ten minutes of BD every day. Ten minutes is enough to take a useful step—and, over time, establish a habit.

My coaching works because it combines habit development with guided self-discovery and accountability. 

• Discovery – I ask questions that help lawyers develop their own insights and solutions, while drawing on my business development experience to offer perspective and practical guidance when useful. The goal is not simply to tell lawyers what to do, but to help them arrive at approaches they understand, believe in, and are prepared to act on.
• Accountability – Lawyers know they’ll be reporting progress each week, and that expectation keeps them on track.

Every coaching engagement includes:

• A kickoff session to clarify goals, priorities, and opportunities.
• Templates and guidance for developing a tailored business development plan, plus a tracker for outreach, follow-up, and next steps.
• A messaging toolkit with templates and guidance for positioning, LinkedIn and bio language, an elevator pitch, and other core messages.
• Ongoing coaching, practical support, and access to guidance between sessions.

One-to-One Coaching

Private coaching tailored to each lawyer’s practice, goals, and challenges, with individualized strategy, guidance, and accountability.

• Weekly 30-minute individual coaching sessions.

Small-Group Coaching (4–8 Lawyers)

A collaborative format for lawyers who share a career stage, challenge, or business development objective. Participants benefit from shared learning, peer support, and accountability.

• Biweekly 60-minute group coaching sessions.
• Accountability-partner check-ins during weeks without a group session.

Hybrid Coaching

Combines the shared learning of small-group coaching with individual attention to each lawyer’s goals, challenges, and opportunities.

• Includes the complete small-group coaching program.
• Adds a monthly 30-minute individual coaching session for each lawyer.
• Particularly well suited to new-partner, lateral-integration, practice-group, industry-group, or client-team initiatives.

I work alongside internal marketing and business development teams to help lawyers put firm priorities, messaging, and best practices into action. Coaching can support:

• Cross-selling and collaboration through stronger internal relationships.
• Lateral integration by helping lawyers connect their practices to the firm’s platform.
• New partner development through focused planning, confidence, and consistent habits.
• Practice, industry, and client-team initiatives by helping participants turn shared plans into individual action.

👉  Schedule a complimentary 30-minute intro call on my calendar.

👉  Or reach out through my Contact page.